Evolution of Communicators

Blogger Today - Podcaster Tomorrow

As technology advances, communicators have to evolve and adapt to stay relevant. Here are some interesting facts you probably didn't know about bloggers:

General Blogging Facts According to HubSpot

• There are over 600 million active blogs across the internet according to Growth Badger
• More than 50% of bloggers are between 21 to 35 years old according to Truelist in 2022
• There are an estimated 32 million bloggers in the U.S. as of 2022 listed on Statista

Despite the stats, some bloggers have evolved into podcasters. Podcasting is like having a virtual conversation about interesting topics or just everyday happenings. With society always being on the go, sometimes it's easier to listen to a podcast than it is to read a blog. You can listen to a podcast while you're running on the treadmill, hiking, or grocery shopping...it's not as easy to read while doing those tasks.

General Podcasting Facts According to Podcastpage.io

• There are over 4.3 million podcasts according to PodcastIndex.org
• More than 80 million people in the US are listening on a weekly basis according to Edison Research
• 1.97M podcasts are in English with the second most popular language, Spanish, having only 365k podcasts

References:

Bump, P. (2023, December 21). Blogging statistics - 31 stats you need to know in 2024. HubSpot Blog. https://blog.hubspot.com/marketing/business-blogging-in-2015

Podcastpage. (2024, January 30). Podcast statistics & trends in 2024 - podcastpage.io - the podcast website builder. Podcastpage.io. https://podcastpage.io/podcast-statistics/